In marketing, user-generated content (also known as UGC or consumer-generated content) refers to content related to your brand that’s created by someone who’s not an official representative of your business. Primarily its a consumer gut can be a social media influencer as a review video. It’s pretty easy to see why consumer-generated content is very effective. We don’t have to speculate, wither. According to TurnTo Networks, two-thirds of consumers say UGC creates a more “authentic” buying experience and provides social proof for the consumer.
UGC’s are almost always used in middle or bottom parts of the funnel.