GIFs are gaining popularity because, like memes, they’re useful for quickly communicating, messages, emotions, and ideas. GIF’S or animated images arent really videos. If anything, they’re more like flip books. For one, they don’t have sound and they can quickly load across various platforms. Its an effective way of quickly showcasing a products benefits and features.
Gif’s a typically used on on product detail pages, sales pages, landing pages or squeeze pages.