It’s no surprise that video is a popular marketing tool for a brand. Branded video is marketing content that’s created by a brand to keep them connected and relevant to their target audience. While sharing in the brand’s values does not directly advertise or promote the brand. It aims to engage in positive association, rather than self-promotion. So, while branded video is not a traditional ad or marketing promo, it often shares the same end goal of driving an audience to ultimately make a purchase.